Start with a proven structure, then tailor it to the actual job.
Lawn care proposals are different from one-time project bids — they're recurring service agreements. The proposal needs to sell consistency, reliability, and a seasonal plan, not just a single visit price. Here's what to include.
No account needed to start. Customize the scope and pricing before you generate.
Pick the closest job. We'll preload a practical scope and line-item structure, then you can change every detail and enter your own prices.
A recurring lawn-care starter with mowing, edging, trimming, blowing, fertilization, and seasonal cleanup.
Starter prices are left blank so you can quote accurately for your market and job conditions.
Define the service type: weekly mowing, bi-weekly full service, seasonal maintenance contract, or one-time cleanup. Specify the contract term (monthly, seasonal, annual), start date, and billing frequency. Recurring clients need to know exactly what they're committing to.
Mowing height by grass type (3-3.5" for fescue, 2.5-3" for bermuda), blade sharpening frequency, clipping management (mulch vs bag), edging locations (sidewalks, driveways, beds), trimming around obstacles. These details separate the $30/visit operation from the premium service.
Beyond mowing: edging, string trimming, blowing (driveways, sidewalks, patios), bed maintenance (weeding frequency), shrub trimming schedule, leaf removal (seasonal), aeration (spring or fall), overseeding, fertilization program (4-6 applications/year with specific products). Break it down by season so the client sees year-round value.
Per-visit rate for mowing-only. Monthly rate for full service (more predictable for both parties). Seasonal add-ons priced separately: aeration ($75-150), overseeding ($100-200), fall leaf cleanup (per visit or flat), spring cleanup. Show the annual total so they see the full investment.
If included, detail the application schedule: Round 1 (early spring) — pre-emergent + fertilizer. Round 2 (late spring) — broadleaf weed control. Round 3 (summer) — slow-release fertilizer. Round 4 (fall) — winterizer. Name products and application rates. This is a major upsell — treat it seriously.
Billing: monthly on the 1st, due within 15 days. Cancellation: 30-day written notice. Rain policy: service rescheduled within 48 hours, not skipped. Gate access requirements. Pet policy (secure pets before scheduled visit). Snow/dormancy: reduced rate or pause for winter months.
Review scope and pricing decisions, then adapt the complete editable example for your own job.