Lawn care proposals are different from one-time project bids — they're recurring service agreements. The proposal needs to sell consistency, reliability, and a seasonal plan, not just a single visit price. Here's what to include.
Define the service type: weekly mowing, bi-weekly full service, seasonal maintenance contract, or one-time cleanup. Specify the contract term (monthly, seasonal, annual), start date, and billing frequency. Recurring clients need to know exactly what they're committing to.
Mowing height by grass type (3-3.5" for fescue, 2.5-3" for bermuda), blade sharpening frequency, clipping management (mulch vs bag), edging locations (sidewalks, driveways, beds), trimming around obstacles. These details separate the $30/visit operation from the premium service.
Beyond mowing: edging, string trimming, blowing (driveways, sidewalks, patios), bed maintenance (weeding frequency), shrub trimming schedule, leaf removal (seasonal), aeration (spring or fall), overseeding, fertilization program (4-6 applications/year with specific products). Break it down by season so the client sees year-round value.
Per-visit rate for mowing-only. Monthly rate for full service (more predictable for both parties). Seasonal add-ons priced separately: aeration ($75-150), overseeding ($100-200), fall leaf cleanup (per visit or flat), spring cleanup. Show the annual total so they see the full investment.
If included, detail the application schedule: Round 1 (early spring) — pre-emergent + fertilizer. Round 2 (late spring) — broadleaf weed control. Round 3 (summer) — slow-release fertilizer. Round 4 (fall) — winterizer. Name products and application rates. This is a major upsell — treat it seriously.
Billing: monthly on the 1st, due within 15 days. Cancellation: 30-day written notice. Rain policy: service rescheduled within 48 hours, not skipped. Gate access requirements. Pet policy (secure pets before scheduled visit). Snow/dormancy: reduced rate or pause for winter months.